In Terms of Measuring Advertising Performance,how Is Position Calculated

Multiple Choice

In terms of measuring advertising performance,how is position calculated?

A) Sum of bingo cards, faxbacks or calls to the 800 number in an ad
B) Using circulation or readership audits, the number of readers among the target market is calculated
C) Divide cost by readership, expressed in thousands
D) Surveys of magazine readers or television viewers asking which ads they remember seeing
E) Preadvertisement and postadvertisement surveys of attitudes toward a product