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    Exam 11: Communicating Via Advertising, trade Shows and PR
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    Not Considering the Cost of a Sales Force,the Largest Portion
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Not Considering the Cost of a Sales Force,the Largest Portion

Question 55

Question 55

Multiple Choice

Not considering the cost of a sales force,the largest portion of the marketing communication budget is devoted to:


A) Branding
B) Advertising
C) Trade shows
D) Public relations
E) Telemarketing

Correct Answer:

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