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A Strategic,two-Way Communication Targeted to Specific Customers and Their Needs,all

Question 22

Multiple Choice

A strategic,two-way communication targeted to specific customers and their needs,all coordinated through a variety of media,is best known as:


A) Grapevine communication
B) Complex communication
C) Integrated marketing communication
D) Dual-method communication
E) Professional sales communication

Correct Answer:

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