All of the Following Statements About Touchpoints Are True EXCEPT

Multiple Choice

All of the following statements about touchpoints are true EXCEPT:

A) They include service calls made by field technicians
B) They can be used to collect information from the customer if the company has a system for gathering and sharing that information
C) They are important opportunities to reinforce the brand position
D) They can be adapted to fit the needs and personality of the customer
E) If they provide less, they will create confusion and dissatisfaction in the customer's mind