Multiple Choice
What is the disadvantage of personal selling?
A) Maintaining a sales force is expensive, requiring investments in management structures
B) Communication cannot be adapted to fit the needs of the buyer
C) The offer cannot be changed to fit the buyer's requirements
D) It is difficult for the sale to be completed
E) Communication cannot be changed to conform with the buyer's personality
Correct Answer:
Verified
Correct Answer:
Verified
Q8: Which of the following is the most
Q9: Billing and shipping are part of communication
Q10: Advertising:<br>A) Is nonpersonal, one-way communication<br>B) Involves listening
Q11: These are goals aimed at changing minds
Q12: The desired outcomes for specific communications are
Q14: _ can be one avenue for feedback
Q15: _ is the recognition by the buyer
Q16: All of the following are true about
Q17: Communication goals should typically be based on:<br>A)
Q18: Which of the following statements about 'building