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    Business Marketing
  4. Exam
    Exam 7: Weaving Marketing Into the Fabric of the Firm
  5. Question
    A Firm That Becomes Too Comfortable with Existing Technologies/skills May
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A Firm That Becomes Too Comfortable with Existing Technologies/skills May

Question 3

Question 3

True/False

A firm that becomes too comfortable with existing technologies/skills may become embroiled in a competency trap.

Correct Answer:

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