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    Exam 7: Weaving Marketing Into the Fabric of the Firm
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    The Collectively Held Values,ideology and Social Processes of a Firm
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The Collectively Held Values,ideology and Social Processes of a Firm

Question 16

Question 16

Multiple Choice

The collectively held values,ideology and social processes of a firm describe its:


A) Market orientation
B) Learning
C) Organizational culture
D) Supragoal
E) Functional structure

Correct Answer:

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