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    Exam 7: Weaving Marketing Into the Fabric of the Firm
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    A Goal Against Which Other Goals Are Aligned Is A
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A Goal Against Which Other Goals Are Aligned Is A

Question 18

Question 18

Multiple Choice

A goal against which other goals are aligned is a:


A) Supergoal
B) Quality goal
C) Supragoal
D) Subgoal
E) Long-term goal

Correct Answer:

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