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    Exam 7: Weaving Marketing Into the Fabric of the Firm
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    The Process of Developing New Knowledge That Has the Potential
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The Process of Developing New Knowledge That Has the Potential

Question 30

Question 30

Multiple Choice

The process of developing new knowledge that has the potential to influence behavior is BEST described as:


A) A spanning process
B) A value network
C) Organizational learning
D) Strategic planning
E) Public relations

Correct Answer:

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