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    Exam 7: Weaving Marketing Into the Fabric of the Firm
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    The Mental Structures of Beliefs and Assumptions Are BEST Studied
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The Mental Structures of Beliefs and Assumptions Are BEST Studied

Question 35

Question 35

Multiple Choice

The mental structures of beliefs and assumptions are BEST studied by:


A) Experiments
B) Environmental scanning
C) Benchmarking
D) Information systems
E) Cognitive mapping

Correct Answer:

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