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    Exam 6: Marketing Strategy
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    The Firm's Mission Statement Is Derived from a Thorough Grasp
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The Firm's Mission Statement Is Derived from a Thorough Grasp

Question 51

Question 51

Multiple Choice

The firm's mission statement is derived from a thorough grasp of all of the following except it's:


A) Key capabilities/constraints
B) Aspirations
C) Resources
D) Constituencies
E) Strategies

Correct Answer:

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