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    Exam 4: Organizational Buyer Behavior
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    In Terms of the Buying Center Roles,the Person Who Sets
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In Terms of the Buying Center Roles,the Person Who Sets

Question 16

Question 16

Multiple Choice

In terms of the buying center roles,the person who sets the budget for the purchase is the:


A) Controller
B) Influencer
C) Gatekeeper
D) Purchasing agent
E) Decision maker

Correct Answer:

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