Ron Is an Engineer Working in Affinity Technology Group Inc

Multiple Choice

Ron is an engineer working in Affinity Technology Group Inc.,a provider of consumer financial services.He is the primary contact for his company with vendors,AND controls all of the information,deciding what to pass along to others in the decision-making process.The result is that Ron is able to slant perceptions of the vendors by choosing which information is passed along,and the final decision reflects his own personal preferences.In terms of the buying center,Ron is a(n) :

A) Purchasing agent
B) Gatekeeper
C) Decision maker
D) User
E) Controller