These Software Suites Assist Marketer Efforts to Collect and Store

Multiple Choice

These software suites assist marketer efforts to collect and store accessible data on each account; evaluate customer,program and product performance; and support the development of customized services to maximize the long-run profitability of each account.

A) Relational database systems
B) JIT systems
C) Supply chain management systems
D) CRM systems
E) Delivery systems