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    Exam 2: The Character of Business Marketing
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    The Most Important Expectation Underlying the Creation and Maintenance of Ongoing
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The Most Important Expectation Underlying the Creation and Maintenance of Ongoing

Question 21

Question 21

Multiple Choice

The most important expectation underlying the creation and maintenance of ongoing exchange relationships is:


A) Profit
B) Sales results
C) Effort
D) Communication
E) Trust

Correct Answer:

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