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    Business Marketing
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    Exam 2: The Character of Business Marketing
  5. Question
    This Phase of the Relationship Development Process Is Characterized by the Parties
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This Phase of the Relationship Development Process Is Characterized by the Parties

Question 22

Question 22

Multiple Choice

This phase of the relationship development process is characterized by the parties' exchanging of significant resources.


A) Exploration
B) Attraction
C) Commitment
D) Expansion
E) Reciprocation

Correct Answer:

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