Multiple Choice
Which of the following statements accurately defines brand loyalty?
A) It is the repurchase behavior shown by customers due to the fear of trying a new brand.
B) It is the customers' preference for the products currently in the task environment.
C) It is the perception of customers that some brands are equivalent.
D) It implies that the brand delivers what it promises.
Correct Answer:
Verified
Correct Answer:
Verified
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