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    International Business Competing Study Set 2
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    Exam 15: Entry Strategy and Strategic Alliances
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    A Small-Scale Entrant Is More Likely Than a Large-Scale Entrant
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A Small-Scale Entrant Is More Likely Than a Large-Scale Entrant

Question 66

Question 66

True/False

A small-scale entrant is more likely than a large-scale entrant to capture first-mover advantages associated with demand preemption, scale economies, and switching costs.

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