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    Exam 5: Building Competitive Advantage Through Business-Level Strategy
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    Zara,the Spanish High-Fashion House,was Unsuccessful in Using Creative Information Systems
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Zara,the Spanish High-Fashion House,was Unsuccessful in Using Creative Information Systems

Question 16

Question 16

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Zara,the Spanish high-fashion house,was unsuccessful in using creative information systems to produce fashionable clothes at lower prices and sell them in their own chain of clothing stores.

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