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Competitive Advantage with Product Differentiation Occurs When a Company

Question 18

Multiple Choice

Competitive advantage with product differentiation occurs when a company


A) creates competitive advantage by grouping customers on the basis of important differences in their needs.
B) helps firms keep costs to a minimum.
C) creates,makes,and sells a product in a way that better satisfies customer needs than its rivals do.
D) is focused on corporate-level strategy.
E) allows its managers to ignore costs.

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