Multiple Choice
Which of the following statements is true about an international strategy?
A) International strategy typically involves taking products first produced for foreign markets and then customizing them for domestic markets.
B) International strategy should be pursued by a firm if it manufactures a product that satisfies local,rather than universal,needs.
C) When a firm pursues an international strategy,the head office of the firm retains fairly tight control over marketing and product strategy.
D) Firms pursuing the international strategy tend to outsource their development functions such as R&D.
E) International strategy should be pursued by a firm only if it faces strong competition in foreign markets.
Correct Answer:

Verified
Correct Answer:
Verified
Q9: Firms that pursue a(n) _ strategy focus
Q12: Learning effects will be more significant in
Q13: Which of the following caveats is most
Q14: Which of the following is most likely
Q15: Universal needs exist when the tastes and
Q17: Which of the following statements is true
Q18: Pressures for cost reduction are intense in
Q19: Merck,the pharmaceutical company,has taken more than a
Q20: What are the different ways in which
Q21: A strategy that focuses primarily on increasing