Simmons Publishers Has Decided to Analyze the Attitudes of Readers

Multiple Choice

Simmons Publishers has decided to analyze the attitudes of readers toward its newspaper, The Good Day.The publishers want researchers to collect data that is original and specifically collected for their newspaper.The researchers organize an informal interview session in which six to ten people are brought together in a room with a moderator to discuss topics surrounding the newspaper.The researchers also discuss topics related to the newspaper with individuals in a free-flowing conversation. Simmons Publishers needs the opinions of a number of people about its newspaper, so researchers decide to hold an informal interview session in which eight people are brought together in a room to discuss topics related to the newspaper.Which of the following research techniques is Simmons Publishers using here?

A) focus group
B) causal research
C) descriptive research
D) in-depth interview