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When Using the Objective-And-Task Method of IMC Budgeting for Multiple

Question 110

Multiple Choice

When using the objective-and-task method of IMC budgeting for multiple products and services,how often must the process be repeated?


A) never, after the first product/service
B) once, for each individual product and service
C) once, by each management team member
D) only when a product is removed from the line
E) when the prior year's budget is exceeded

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