In an Administered Vertical Marketing System

Multiple Choice

In an administered vertical marketing system,

A) no individual participant has control over the others, since a third-party administrator oversees the entire supply chain.
B) independent firms at different levels of the marketing channel join through contracts to obtain economies of scale and coordination to reduce conflict.
C) there is no common ownership, and the dominant member has significant power to impose its ideas and objectives.
D) independent firms join together formally to decide as a group how the marketing channel will operate.
E) participants-such as warehouses, transportation companies, and retail outlets-are typically owned by a parent company to ensure harmonious relations throughout the supply chain.