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    Exam 13: Services: the Intangible Product
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    In Services Marketing,the Saying "Where the Rubber Meets the Road
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In Services Marketing,the Saying "Where the Rubber Meets the Road

Question 98

Question 98

Multiple Choice

In services marketing,the saying "where the rubber meets the road" refers to whether or not a(n) __________ gap exists.


A) knowledge
B) quality
C) delivery
D) standards
E) empowerment

Correct Answer:

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