All of the Following Are Benefits of New Product Development

Multiple Choice

All of the following are benefits of new product development to a firm

A) reducing the costs of production.
B) satisfying the changing needs of current and new customers.
C) avoiding market saturation from products that have been on the market for a long time.
D) creating diversification and reducing risk.
E) keeping up in a market with short product life cycles where sales come mostly from new products.