All of the Following Are Characteristics of Products in the Maturity

Multiple Choice

All of the following are characteristics of products in the maturity stage of the product life cycle except

A) laggards are a major focus of marketing efforts.
B) price competition is intense.
C) marketing costs increase as firms defend their market share.
D) the market may become saturated because nearly all potential customers have adopted the product.
E) to increase the customer base, firms consider entry into new markets and new market segments.