Multiple Choice
Andy likes gourmet popcorn,and will spend time trying to find his favorite brand.His girlfriend,Joanne,loves popcorn but doesn't care about brands.For Andy,popcorn is a __________ good while for Joanne it is a __________ good.
A) shopping; specialty
B) convenience; shopping
C) convenience; specialty
D) specialty; convenience
E) unique; universal
Correct Answer:

Verified
Correct Answer:
Verified
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