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    Exam 11: Product,branding,and Packaging Decisions
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    When Disney Flooded Retail Stores with Products Based on Its
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When Disney Flooded Retail Stores with Products Based on Its

Question 87

Question 87

Multiple Choice

When Disney flooded retail stores with products based on its movie,this illustrated


A) strategic brand alteration.
B) rebranding.
C) brand licensing.
D) brand repositioning.
E) brand scaling.

Correct Answer:

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