All of the Following Statements Regarding Secondary Packaging Are True

Multiple Choice

All of the following statements regarding secondary packaging are true except

A) It can provide information to consumers not found on the primary packaging.
B) It is important to the retailer in terms of convenience in handling.
C) It can be an important positioning tool to convey the brand image.
D) It can allow for cost efficiencies due to larger order and shipment sizes.
E) It is of little value to the average consumer.