Multiple Choice
The effect of marcom,or of its specific elements such as advertising,can be gauged in terms of whether it generates a reasonable _____.
A) return on marketing investment (ROMI)
B) return on customer investment (ROCI)
C) return on equity investment (ROEI)
D) return on brand investment (ROBI)
E) return on sales investment (ROSI)
Correct Answer:
Verified
Correct Answer:
Verified
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