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    Exam 2: Enhancing Brand Equity and Accountability
  5. Question
    Specific Measures That Are Used to Judge Marcom Effectiveness Are
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Specific Measures That Are Used to Judge Marcom Effectiveness Are

Question 40

Question 40

Multiple Choice

Specific measures that are used to judge marcom effectiveness are also called _____.


A)  variables 
B)  metrics 
C)  coefficients 
D)  models 
E)  variances

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