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    Exam 9: Segmentation,targeting,and Positioning
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    Retail Store Chains Often Use __________ Data to Tailor Each
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Retail Store Chains Often Use __________ Data to Tailor Each

Question 133

Question 133

Multiple Choice

Retail store chains often use __________ data to tailor each store's assortment to the preferences of the local community.


A) geodemographic
B) benefit
C) psychographic
D) loyalty
E) geographic

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