Multiple Choice
When airlines created frequent-flyer programs,they were among the first retailers to embrace
A) geographic segmentation.
B) education segmentation.
C) lifestyle segmentation.
D) convenience segmentation.
E) loyalty segmentation.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q27: List the steps in the segmentation, targeting,
Q41: One of the reasons marketers use loyalty
Q64: The phrase "birds of a feather flock
Q91: A value proposition compares the price of
Q139: When deciding how to promote his new
Q140: Jim wants to position his firm against
Q142: Gloria is opening an upscale women's clothing
Q144: Why must a firm's STP strategy be
Q145: Firms use a differentiated targeting strategy because<br>A)
Q147: When evaluating the attractiveness of the segment,if