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    Marketing Study Set 10
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    Exam 9: Segmentation,targeting,and Positioning
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    Which of the Following Would Not Be Used in Calculating
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Which of the Following Would Not Be Used in Calculating

Question 106

Question 106

Multiple Choice

Which of the following would not be used in calculating the profitability of a segment?


A) segment perceptions
B) segment size
C) segment adoption percentage
D) profit margin percentage
E) fixed costs

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