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    Exam 2: Developing Marketing Strategies and a Marketing Plan
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    Which of the Following Is Not One of the Four
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Which of the Following Is Not One of the Four

Question 117

Question 117

Multiple Choice

Which of the following is not one of the four overarching strategies to create and deliver value and to develop sustainable competitive advantages?


A) locational excellence
B) customer excellence
C) operational excellence
D) product excellence
E) planning excellence

Correct Answer:

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