Your Marketing Professor,Dr

Essay

Your marketing professor,Dr.Murphy,has been asked to participate in the university's strategic marketing planning process.After completing the planning phase of the process,Dr.Murphy has been asked to assist with the STP analysis.What questions will Dr.Murphy ask during the STP analysis? Be specific to the university's strategic marketing planning process.
STP analysis includes segmentation,targeting,and positioning.Dr.Murphy will ask questions such as: What basis for segmentation should be used? Should the university's market be divided based on age,income,geographic area,or maybe educational interests? After segmentation,which segments can be pursued profitably,or targeted?