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    M Marketing Study Set 3
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    Exam 2: Developing Marketing Strategies and a Marketing Plan
  5. Question
    A(n)________ Is a Group of Products That Consumers May Use
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A(n)________ Is a Group of Products That Consumers May Use

Question 117

Question 117

Multiple Choice

A(n) ________ is a group of products that consumers may use together or perceive as similar in some way.


A) SBU
B) STP
C) product line
D) market segment
E) promotional service

Correct Answer:

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