Gerald's Tire Store Sets Itself Apart from Competitors by the Extra

Multiple Choice

Gerald's Tire Store sets itself apart from competitors by the extra attention it pays to retaining loyal customers by providing fast,courteous service in a clean,professional-looking environment.Gerald's has used this strategy for over 40 years,expanding to 15 outlets.Gerald's Tire Store has created a ___________ macro strategy to create and deliver value and to develop a sustainable competitive advantage.

A) supply chain excellence
B) locational excellence
C) product excellence
D) diversification excellence
E) customer excellence