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In 2007,Apple Computer Introduced Its New IPhone,adding a Cellular Telephone,a

Question 53

Multiple Choice

In 2007,Apple Computer introduced its new iPhone,adding a cellular telephone,a camera,and Internet access to its iPod.The company was pursuing a(n) __________ strategy.


A) market development
B) market penetration
C) operational excellence
D) customer excellence
E) product development

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