In Delivering Value,marketing Firms Attempt to Find the Most Desirable

Multiple Choice

In delivering value,marketing firms attempt to find the most desirable balance between

A) the need for value and the perception of value.
B) explicit versus implicit value.
C) the need to provide benefits to customers and keep down costs.
D) the desire to satisfy customers and the desire to satisfy employees.
E) the need for product improvement and the need for advertising.