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    Exam 18: Implementing Interactive and Multichannel Marketing
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    A Recurring Issue for Manufacturers with Transactional Websites Is the Threat
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A Recurring Issue for Manufacturers with Transactional Websites Is the Threat

Question 247

Question 247

Multiple Choice

A recurring issue for manufacturers with transactional websites is the threat of potential harm to trade relationships with their retailing intermediaries known as


A) channel conflict.
B) webrooming.
C) showrooming.
D) customerization.
E) trade discord.

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