Callaway Golf Co

Multiple Choice

Callaway Golf Co.markets its golf merchandise at www.callawaygolf.com but relies on a retailer close to the buyer to fill the order.The majority of retailers that sell Callaway merchandise participate in this relationship.Callaway does this to

A) create competition with its intermediaries.
B) create additional promotional opportunities for its partners.
C) limit competition among its retail partners.
D) maintain relationships with trade partners, thus avoiding channel conflict.
E) create additional transactional opportunities.