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    Advertising Promotion and other aspects
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    Exam 3: Brand Adoption, Brand Naming and Intellectual Property Issues
  5. Question
    Relative Advantage Is a Function of _____
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Relative Advantage Is a Function of _____

Question 38

Question 38

Multiple Choice

Relative advantage is a function of _____.


A)  consumer perception 
B)  increased comfort 
C)  savings in time and effort 
D)  immediacy of reward 
E)  objective standards

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