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    Exam 3: Brand Adoption, Brand Naming, and Intellectual Property Issues
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    The Degree to Which an Innovation Is Perceived to Fit
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The Degree to Which an Innovation Is Perceived to Fit

Question 30

Question 30

Multiple Choice

The degree to which an innovation is perceived to fit into a person's way of doing things is termed _____.


A) observability
B) complexity
C) trialability
D) compatibility
E) relative advantage

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