Companies Such as Hewlett-Packard and Frito-Lay Routinely Monitor Blogs to Gain

Multiple Choice

Companies such as Hewlett-Packard and Frito-Lay routinely monitor blogs to gain insight into

A) popular trends among members of the over-65 market.
B) technological advancements that can be used to promote their brands.
C) new slang terms to create more effective advertisement copy.
D) recruiting prospective employees.
E) customer complaints and suggestions.