An Approach to Managing the Assortment of Merchandise in Which

Multiple Choice

An approach to managing the assortment of merchandise in which a manager is assigned the responsibility for selecting all products that consumers in a market segment might view as substitutes for each other, with the objective of maximizing sales and profits in the category, is referred to as

A) category capacity.
B) product management.
C) retail inventory category.
D) category management.
E) automated inventory control.