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    Marketing The Core Study Set 1
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    Exam 11: Pricing Products and Services
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    Amazon Wanted Lower Retail Prices for E-Books to
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Amazon Wanted Lower Retail Prices for E-Books to

Question 10

Question 10

Multiple Choice

Amazon wanted lower retail prices for e-books to


A) lower royalties to authors.
B) eliminate distributors.
C) raise prices overall for printed books.
D) undermine its rival, Barnes & Noble.
E) build its e-book business.

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