Multiple Choice
Dynamic price policy refers to
A) setting the price of a line of products at a number of different specific pricing points.
B) setting the prices for all items in a product line to cover the total cost and produce a profit for the complete line, not necessarily for each item.
C) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
D) setting different prices for products and services depending on individual buyers and purchase situations in light of demand, cost, and competitive factors.
E) adding a fixed percentage to the cost of all items in a specific product class.
Correct Answer:

Verified
Correct Answer:
Verified
Q27: When Kroger,a national supermarket chain,uses a special
Q36: Elastic demand exists when<br>A) a small percentage
Q115: Summing the total unit cost of providing
Q120: Creative marketers engage in value-pricing, which is
Q149: A construction company was offered a 3
Q153: Reductions in unit costs for a larger
Q194: The ratio of perceived benefits to _
Q213: Which of the following is a cost-oriented
Q235: A price reduction given when a used
Q318: Price deals that mislead consumers fall into