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Using an Existing Brand Name to Introduce a Product That

Question 258

Multiple Choice

Using an existing brand name to introduce a product that is new to the company into a totally new,unfamiliar product category seems like a good idea.This is what toothpaste manufacturer Colgate did when it put its brand name on ________,which failed quickly.


A) aspirin
B) frozen dinners
C) disposable underwear
D) soda (soft drink)
E) perfume

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